Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.
1) Have a safe source code by making use of a software escrow
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. These things could just take place in the shortest time possible. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, such a scenario may be the worst there is, yet it is not an impossibility and there have been a number of situations that have already happened such as that. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to remember to go for high quality services that have proven time and again to be reliable.